Ecommerce Email Marketing Course by Chase Dimond
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Course Intro

My Background (Optional)
Course Intro + Outline
Email Revenue Benchmark
Klaviyo Account Setup

Klaviyo Account Setup
Campaigns vs. Flows
Flow Naming Convention
Email Collection

Integrate Signup Forms
How To Build A Basic Signup Form
Build A High Converting Form + How To A/B Test The Form
Core Email Flows (Pre Purchase)

Welcome Series for Non Buyers - Overview + Email 1
Auto Resend Welcome Email 1 to Non-Openers
Welcome Series for Non Buyers - Email 2, 3 and 4
Overview of The 4 Abandoned Flows
How to Setup the Active on Site + Viewed Product metrics
How to Setup the Added to Cart Metric
Site Abandonment
Browse Abandonment
Abandoned Cart Flow
Abandoned Checkout Part 1
Abandoned Checkout Part 2
Back in Stock
Core Email Flows (Post Purchase)

Standard - Customer Thank You - New vs. Returning Customer
Unique - Customer Thank You + Customer Review Request
Cross-sell / Upsell (as a campaign)
Cross-sell / Upsell (as a flow)
Replenishment Reminder
Customer Winback
Sunset Unengaged (aka break up series)
Core Campaigns

Campaigns Overview
The Best Seller Campaign
The Free Product With Purchase Campaign
The Referral Campaign
The Blog/Content Campaign
The Giveaway Campaign
The Flash Sale Campaign
The Product Launch Campaigns
The Collection Launch Campaigns
The Expert Campaign
The Buy Now, Pay Later Campaign
The Preorder Campaign
The Holiday Campaign
Segmentation

Segmentation
Key Segments For BFCM
6 Core Segments
Best Practices + Helpful Tips

How to Run A Flow Time Delay Test
How To Integrate An Email Countdown Timer
How To Resend A Campaign To Non Openers
How To Enrich Contact Profiles
How To Run An A/B Test in Klaviyo
How To Turn An Email Mockup Into A Finished Email in Klaviyo
Underground Email Tactics & Experiments
Snooze Button To Reduce Unsubscribes
Prompt People to Reply to Increase Deliverability
Course Conclusion

Course Conclusion
Bonus Videos

There’s More to Email Than Pushing Send…
5 Steps to Developing Brand Awareness Using Email & SMS Marketing
A Real Ecom Brand Email Breakdown
AI and The Future of Email Marketing
Effective Email & SMS Leveraging Intent & UGC
Mastering All Things Deliverability
Training Call - 3/2/2021
Training Call - 10/9/2020
My Presentation at IMCX
Training Call - 12/14/2020
Training Call - 1/19/2021
Bonus Documents

Email Design Secrets
5 Copywriting Tips That Will Teach You More Than Any Marketing Class
The Back In Stock Email
How to Make 30% More Revenue Without Dropping a Single Penny on Paid Ads
How To Crush Email Marketing Without Using Discounts
Anniversary Flow
31 Food & Beverage Subject Lines
Shipping Update Emails Capitalize on Anticipation
17 Copywriting Tips That Will Help You Make More Money
15 Copywriting Mistakes That Are Making You Lose Money
Quick SMS Campaign Checklist
Subject Line Tips
Subject Line Templates
The Anatomy of a Profitable Email
10 Copywriting Hacks to Write High-Converting Copy
7-Step Framework We Use to Write High-Converting Copy
Alex In My Inbox Archive

Alex In My Inbox #001.pdf
Alex In My Inbox #002.pdf
Alex In My Inbox #003.pdf
Alex In My Inbox #004.pdf
Alex In My Inbox #005.pdf
Alex In My Inbox #006.pdf
Alex In My Inbox #007.pdf
Alex In My Inbox #008.pdf
Alex In My Inbox #009.pdf
Alex In My Inbox #010.pdf
Alex In My Inbox #011.pdf
Alex In My Inbox #012.pdf
Alex In My Inbox #013.pdf
Alex In My Inbox #014.pdf
Alex In My Inbox #015.pdf
Alex In My Inbox #016.pdf
Alex In My Inbox #017.pdf
Alex In My Inbox #018.pdf
Alex In My Inbox #019.pdf
Alex In My Inbox #020.pdf
Alex In My Inbox #021.pdf
Alex In My Inbox #022.pdf
Alex In My Inbox #023.pdf

Segmentation

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